Who knew something like the word “GEE” was worth stealing?
So apparently, there is a Korean brand clothing store called “GEE.” This is not a recent phenomenon trying to ride on the success of SNSD’s Gee style. The brand has been around since 2007, and features simple fashionable clothing at relatively cheap prices for the “wide” demographic of skinny petite girls. Interestingly enough, even the logos are exactly the same with the sparkly color and fancy cursive. “Gee” seems to be plagued by Engrish though, as their tagline is “Girl’s BLAND Style Gee.” Way to sell your clothes by calling it boring.
It is uncertain whether they were consulted about using their fashion or name, but it seems highly unlikely as TV specials on SNSD’s “unique” style of sausage tight jeans and light tops do not mention this brand at all.
The store “Gee” doesn’t seem to be angry though because their website features a colored skinny jeans special that specifically references SNSD’s “Gee” in its description. Although the brand came first, they are totally capitalizing on SNSD’s fame now. They also get a catchy little theme song for themselves out of it. Check out the site at: http://gee.co.kr/
[hat tip to PM]
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